SPORT HAS CHANGED FOREVER. ARE YOU READY
TO MEET THE MOMENT?
If you work in the business of sport - for a sponsor, a property, an athlete, or a non-profit - and are interested in exploring how to do good while doing well in the age of social good, then Legacy Sport is for you.
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Learn how to manage your investments in sport in a more meaningful way by applying the insights and tools shared in this book.
ABOUT LEGACY SPORT
There’s a revolution underway across the world of business. It’s being driven by a growing number of people who want to work for, buy from, invest in and advocate for organizations that stand for something more than just profits. And, it’s a world where those organizations that best respond to this expectation are outperforming those that don’t and where more and more people are embracing the idea that it is possible to do good while doing well.
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We believe that the business of sport is not immune to all of this and that the brands, properties, athletes and non-profits that embrace this new reality will be the winners in the coming decades and that those that don’t, will become irrelevant.If you are an executive working in the business of sport, Legacy Sport will help you to understand and navigate this new world and build and execute strategies to help you and your organization remain relevant and successful in the age of social good.
© IMAGO
Neill Duffy
Neill Duffy has, for 20 years, enabled global brands, international sports properties, and high-performing nonprofits to do good while doing well through sport.
Jo Ramsay
Jo has over 20 years experience in the sports industry, working at leading agencies, including Octagon South Africa, as the head of strategy and sponsorship measurement.
Sustainability and legacy are no longer a choice for sport. With its global reach and universal appeal, sport has a unique power and a huge responsibility to raise public awareness and help the world and do its share of the work to address some of today’s critical challenges.
MARIE SALLOIS
Director of Corporate & Sustainable Development, International Olympic Committee
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THE LEGACY SPORT PODCAST
Legacy Sport is interspersed with extracts from in-person interviews we conducted with various thought leaders who were kind enough to share their insights regarding purpose, sustainability and sport. These have been collated to create The Legacy Sport Podcast Series as a companion resource to Legacy Sport. Each Podcast includes a 30-minute interview and provides an additional layer of insights to those already covered in the book itself.
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HOW TO WIN AT THE BUSINESS OF SPORT IN THE AGE OF SOCIAL GOOD.
Written for aspiring and active executives working in the business of sports, Legacy Sport is an accessible and informative guide that will inspire, educate and enable you to do good while doing well and manage your investment in sport in a meaningful way.
SPORT. BUSINESS. PURPOSE.
Legacy Sport authors Neill, Fabien and Jo all practice what they preach through their company 17 Sport, the world’s first integrated sports impact company operating at the intersection of sport, business and purpose. We exist to use the power of sport to build a positive future for the world.
We collaborate with the pioneers and thought-leaders of the sports world to to inspire, educate and enable the business of sport to do good while doing well. We provide purpose led business solutions - advisory, commercial and management - to brands, sports properties, athletes and sports non-profits to help them manage their investments in sport in a more meaningful way.
Our global team comprises individuals who have been at the forefront of the Purpose revolution for the last 15 years. Together, we apply unrivaled expertise to tailored solutions that drive social, environmental and commercial returns.
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To find out how 17 Sport can help you, visit our website.
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